SPACEVERSE

The first fashion-focused metaverse

Project overview

Directed the creative vision for Spaceverse, an immersive digital platform that merged fashion, storytelling, and social-first engagement. Designed narratives and content systems that positioned Spaceverse as a cultural activation, not just a product, connecting global audiences through shareable, interactive experiences.

Throughout the process, I partnered closely with executives and stakeholders to ensure creative alignment with business objectives, driving audience engagement among Gen Z and Web3 communities. The success of Spaceverse resulted in significant media coverage, high user interaction, and secured $10M in venture funding from major investors including Polychain, Pantera, and Accel—solidifying Space Runners’ leadership in the future of digital fashion.

Creative Direction

Defined the creative storytelling framework that translated luxury brand aesthetics into immersive 3D environments and social-ready narratives.

Designed modular, scalable creative systems to support multi-brand activations and campaigns across fashion, gaming, and social channels.
Partnered with cross-functional teams (engineering, 3D, product) to ensure cohesive execution of bold creative concepts across digital touchpoints.

Results & Business Impact

500K+ followers across platforms (TikTok, Instagram, YouTube, and Discord), building an active, recurring user base with high engagement rates.

Featured in ELLE, Vogue Business, and Hypebeast, recognized for transforming digital fashion into a deeply personal, expressive, and immersive experience.
Reduced onboarding friction, resulting in faster user adoption and increased retention across multiple platform surfaces.
Created a scalable, reusable experience framework that reduced time-to-market for new digital products and simplified integration for partner brands.

Press Coverage

Design System

The Spaceverse Design System is a comprehensive framework for building immersive, scalable digital experiences. It includes a modular component library, consistent typography, and flexible color styles that enable rapid prototyping and seamless brand customization.

Key Spaces

Mall

Multi-brand digital marketplace for fashion exploration and commerce.
Center Stage

Social hub for live events and user gatherings.
Showroom

Customizable brand spaces for storytelling and product exploration.
Resort

Relaxation and social space for unwinding.
Fashion Runway

Dynamic space for live digital fashion shows
Map

Central hub for navigation and fast travel between spaces
NFT Museum

Digital gallery for NFT curation and collection

Onboarding as a Product System

Personalized, Adaptive Learning Paths:

Developed an adaptive onboarding system that reduces friction, shortens time-to-first interaction, and improves early retention. Created personalized tutorials, real-time user guidance and dynamic task flows that adjust based on individual progress and interaction history.

Built reusable onboarding components that support rapid prototyping, reduce time-to-market for new features, and provide a consistent onboarding experience across diverse user segments.