Case Study

Noroo Design Studio: ‘Cover All Vol.07’ Color Trend Book & ‘Colorful Stay’ Experience

Project overview

To create all visuals for the ‘Cover All Vol.07’ Color Trend Book and develop an immersive brand experience through the ‘Colorful Stay’ project at Four Points by Sheraton, Seoul.

  • Company

    Noroo Design Studio

  • Year

    Nov 2023 - Jan 2024

  • Role - Creative Director

    CREATIVE LEADERSHIP, DESIGN LEAD, 360° CAMPAIGN, EXPERIENTIAL DESIGN LEAD

  • See Product at

    Cover All Vol 07

Creative Direction & Execution

  • Concept Development: Conducted extensive research on global design trends and social phenomena to establish a unified creative vision for both the color trend book and the immersive hotel experience.

  • Visual Creation: Designed all visuals, including high-quality images, illustrations, and graphics for the ‘Cover All Vol.07’, ensuring a seamless integration of analytical content with three-dimensional visual elements.

  • Immersive Experience Design: Conceptualized and led the ‘Colorful Stay’ experience, transforming the Premier Concept Rooms into a vibrant extension of the color trend book’s themes.

  • Brand Storytelling: Executed the visual identity of the ‘Cover All Vol.07’ book within a physical space by applying custom-designed visuals to room decor, fabrics, and interactive installations.

  • Collaboration & Client Engagement: Worked closely with Noroo Paint and hotel management to ensure the project aligned with brand goals and offered an engaging experience for guests.

Experiential Design at Four Points, ‘Colorful Stay’

Cover All Vol.07’ Color Trend Book

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