NOROO Paint Design Studio

‘Cover All Vol. 07’ Color Trend Book & ‘Colorful Stay’ Campaign

Project overview

Led the end-to-end visual direction for Cover All Vol 07, a 2024 iF Design Award–winning color trend book, leveraging generative AI tools to produce and iterate on imagery that translated trend forecasting into a cohesive, editorially driven visual system.

As Creative Director, I concepted and executed the end-to-end visual language, AI-generated visuals, and scaled the editorial system across layout design and motion graphics to create a consistent, dynamic brand narrative. The work balanced visual storytelling with brand strategy to deliver a unified creative outcome across both print and physical installation.

Client

Noroo Design Studio
Role - Creative Director

Generative Visual Production, 360° Campaign, Editorial Art Direction
See Product at

Cover All Vol 07

Creative Direction & Execution

Concept Development: Conducted extensive research on global design trends and social phenomena to establish a unified creative vision for both the color trend book and the immersive hotel experience.
Visual Creation: Designed all visuals, including high-quality images, illustrations, and graphics for the ‘Cover All Vol.07’, ensuring a seamless integration of analytical content with three-dimensional visual elements.
Immersive Experience Design: Conceptualized and led the ‘Colorful Stay’ experience, transforming the Premier Concept Rooms into a vibrant extension of the color trend book’s themes.
Brand Storytelling: Executed the visual identity of the ‘Cover All Vol.07’ book within a physical space by applying custom-designed visuals to room decor, fabrics, and interactive installations.
Collaboration & Client Engagement: Worked closely with Noroo Paint and hotel management to ensure the project aligned with brand goals and offered an engaging experience for guests.