NOROO Paint Design Studio

‘Cover All Vol.07’ Color Trend Book & ‘Colorful Stay’ Experience

Project overview

Led the end-to-end creative direction for Cover All Vol 07, a 2024 iF Design Award–winning color trend book. This project extended beyond print to create a multi-sensory brand experience through the Colorful Stay activation at Four Points by Sheraton, Seoul, transforming trend forecasting into a fully immersive environment.

As Creative Director, I concepted and executed the complete visual identity, scaling the editorial system into a cohesive spatial narrative. This included layout design, motion graphics, and environmental design, turning static content into a dynamic, interactive space. The work balanced visual storytelling with brand strategy to create a consistent experience across both print and physical installation. I ensured alignment across creative, experiential, and commercial goals to deliver a unified design outcome.

Company

Noroo Design Studio
Year

Nov 2023 - Jan 2024
Role - Creative Director

Creative Direction, Design Lead, 360° Campaign, Editorial Art Direction
See Product at

Cover All Vol 07

Creative Direction & Execution

Concept Development: Conducted extensive research on global design trends and social phenomena to establish a unified creative vision for both the color trend book and the immersive hotel experience.
Visual Creation: Designed all visuals, including high-quality images, illustrations, and graphics for the ‘Cover All Vol.07’, ensuring a seamless integration of analytical content with three-dimensional visual elements.
Immersive Experience Design: Conceptualized and led the ‘Colorful Stay’ experience, transforming the Premier Concept Rooms into a vibrant extension of the color trend book’s themes.
Brand Storytelling: Executed the visual identity of the ‘Cover All Vol.07’ book within a physical space by applying custom-designed visuals to room decor, fabrics, and interactive installations.
Collaboration & Client Engagement: Worked closely with Noroo Paint and hotel management to ensure the project aligned with brand goals and offered an engaging experience for guests.