Case Study

The first fashion-focused metaverse, Spaceverse

A New World of Self Expression

Project overview

As Creative Director for Spaceverse, I led the creative development of a browser-based interactive platform that fuses gaming, luxury fashion, and immersive storytelling. The project aimed to build a visually rich, gamified digital world that would be accessible globally—eliminating the need for app downloads while maintaining the high-end aesthetics expected of a luxury brand experience.

My role involved defining the creative vision, directing visual storytelling across 3D environments and character design, and overseeing the integration of real-time interactive features within the technical limitations of a browser-based game. I guided a multidisciplinary team of designers, Unreal Engine artists, and developers, implementing AI-enhanced workflows to optimize content production and creative iteration.

Throughout the process, I partnered closely with executives and stakeholders to ensure creative alignment with business objectives, driving audience engagement among Gen Z and Web3 communities. The success of Spaceverse resulted in significant media coverage, high user interaction, and secured $10M in venture funding from major investors including Polychain, Pantera, and Accel—solidifying Space Runners’ leadership in the future of digital fashion.

  • Company

    Space Runners

  • Year

    Jan 2023 - July 2023

  • Role - Creative Director

    Creative Direction, Immersive Experience, Omni Channel Strategy, Cross Functional Partnership, Creative Concept, Creative Production

  • See Product at

    Spaceverse

The Market Opportunity 

The luxury fashion industry lacked engaging, scalable digital experiences that could drive long-term user engagement. Existing platforms remained static, leading to high customer acquisition costs (CAC) and low retention rates. With Millennials and Gen Z projected to account for 95% of future luxury spending, we saw an opportunity to redefine digital fashion experiences by introducing a fully immersive metaverse platform tailored to their digital-first behaviors and expectations.

Audience Behavior & Digital Experience Strategy

Through extensive market research and behavioral analysis, I led efforts to understand the digital consumption habits of Millennials and Gen Z, who spend an average of 8.5+ hours per day on digital platforms. These insights informed our strategy and design approach:

  • Users expressed a strong demand for highly interactive, customizable virtual environments that reflect their personal identity and social presence.

  • Based on these findings, we designed immersive features such as:

• Virtual Try-Ons – allowing users to engage with fashion in a tactile digital format.

• Interactive Runways – merging storytelling and commerce into a seamless experience.

• Customizable Avatars – enabling self-expression and deeper engagement in digital spaces.

By aligning our creative vision with cultural trends and user expectations, we successfully developed a next-generation digital fashion experience that enhances self-expression, social connectivity, and engagement within the metaverse.

Creative Vision & Strategic Leadership

  • Defined and executed a cohesive creative vision, integrating fashion storytelling, 3D interactivity, and emerging technologies to push digital fashion boundaries.

  • Led a multidisciplinary team across design, motion, and content, ensuring alignment between creative, marketing, and product teams.

  • Directed the development of immersive brand experiences, including interactive fashion showcases, virtual try-ons, and real-time engagement features.

  • Developed a scalable design system and cross-platform strategy, ensuring brand consistency and a seamless digital experience.

User Journey & Interactive Experience Strategy

Introducing Spaceverse: The Future of Digital Fashion

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Experience the seamless onboarding journey of Spaceverse

This video showcases key steps—from login and wallet integration to avatar creation and interactive tutorials—designed to enhance engagement and accessibility. By guiding users intuitively, we ensure a frictionless and immersive first experience in the fashion metaverse.

Defining the Brand Identity for Space Runners

A behind-the-scenes look at the creative journey, from 2D animatics to full-scale production.

Results & Business Impact

The launch of the Fashion Metaverse was a breakthrough success, resonating with Gen Z fashion enthusiasts and Web3 adopters alike. Engagement metrics showed a significant increase in time spent exploring virtual collections, customizing avatars, and interacting within immersive spaces, validating the platform’s innovative approach to digital fashion.

The Spaceverse debut garnered extensive media coverage and highly positive user feedback, positioning Space Runners as a leader in the fashion metaverse space. This success played a pivotal role in securing $10M in funding from prominent investors, including Polychain, Pantera, Jump Crypto, and Accel, further accelerating the expansion of the Spaceverse on blockchain.

By pioneering a new standard for digital fashion experiences, the project not only elevated the brand’s industry influence but also solidified its standing at the intersection of fashion and technology, shaping the future of immersive retail.

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